>>11068919Yes, training your streamers to be idols is the best thing an idol company can do. This is Hololive EN's weakness. They're basically trying to be Nijisanji with hololive restrictions, and that's why they'll fail. The indos as well if they don't get their 3D and idol training arc. Hololive investing all their ground game into JP will lead to their brand declining everywhere else as western entities invest in western ground game and overshadow Hololive in the west.
The only question is whether Nijisanji plans to have real boots on the ground, or if they'll go the same route and limit their streamers to being a geographically disparate group of live2d models. Because IMO, that will eventually lose its luster if they don't actually invest and innovate to keep a leg up over independent chubas. All it takes is one well funded and god-tier good indie to break out, and the entirety of the holo and Niji rosters will be devalued as a result.
At this point the question isn't who will win in the short term. The question is, in 3 years time, who'll still have the tech, resources and branding to mog the shit out of all future indies? If proper 3D and in person collabs remain JP only, what future does western vtubing even have? The future belongs to those who innovate and invest. It's only a question of who'll step up and take the chance. Personally...I don't think either Nijisanji or Hololive will be relevant in the long term for that reason alone. Nijisanji is too overburdened and Hololive too conservative. I believe the convergence of good entertainment and good 3D will be found elsewhere for that reason alone.