>>11201428>>11202640I mean, if you check NijiEN's twitters, donos, and chatlogs, their audience demographic is filled with yellow and brown people. White people joining the stream would feel weirded out if they don't have yellow fever.
> How should NijiEN compete in the EN market?The things that NijiEN could provide better is a more personal experience via custom voice packs and a slower chat, but this is what the indies and smaller agencies are providing, too, and some of them even does it better with personal greetings, "hello, anon, haven't seen you since two days ago? How's everything?", instant feedback, discord dates, etc.
> So is NijiEN doomed to fail? No, livers have no base monthly cost, and they are competent enough to maintain hundreds of CCV, so they will survive.
> Is Nijisanji's method of releasing waves after waves bad? No, Mito blew up, and it made sense to release more waves to convert tourists into consumers.
> But no one has blew up recently, why does Nijisanji keep releasing waves?Because it's profitable. A liver with 10k audience may earn more than a liver with 1k audience, but earn less than ten livers with 1k audience. Nijisanji's market strategy is based on filling in as many niche as much as possible. This method lets Nijisanji to milk their audience more efficiently because a larger crowd has a larger bystander effect than a smaller crowd.
"Oh, 5k people are watching, some of them will donate anyway, I don't need to spend much to support this hobby." -> $0
vs
"X-kun, thank you as always for streaming for me even though people barely watch your contents. Have some pocket money." -> ¥500
> Okay, so it's good for the company, but aren't you reducing the potential growth of individual livers?No, these livers were 2views, and after joining Nijisanji, their numbers have multiplied.
> But Nijisanji CCV is reclining, especially the female livers. Why is there no growth?There is growth, but it's not for your naked eyes. average CCV may have gone down, but # of livers have gone up with a larger multiplier.
> So what's the point of staying in Nijisanji if the viewers and potential viewers would be taken by the new waves of livers that can fill-in the niche better?As mentioned previously, smaller audience means smaller bystander effect. Having a smaller audience allows a more intimate relationship between the livers and their audience. These livers were 2views before joining Nijisanji. If they don't see any prospect in staying long-term with Nijisanji, they are free to retire. The inflow of new livers is larger than the outflow of graduating livers, so the company will keep growing with this business model.
> So livers are disposable?The company needs livers to function as a whole. They are the gears that keep the company going, but it's an unhealthy model to place everything into one basket.
> I feel exploited as a viewer! You keep releasing livers, expecting few hundreds of people to keep supporting them everyday!It's a free content. Get filtered.
If you want to numberfag Nijisanji, use the proper measurement of growth (# of livers). Nijisanji doesn't focus on CCV since a larger CCV equals to a larger bystander effect, so if you keep bringing those up, then you are just a numbernigger because you don't know what numbers Nijisanji are aiming.
Cover debuts a new generation every time things gone badly (graduations, controversies, etc). Anikara debuts a new wave if the market is healthy enough. IN market is just bad. That's why the branch is closed.
A lot of NijiEN audience have bought memberships for all six EN livers while NijiJP audience only has one or two JP memberships. There are still a lot of milking potential, so you can expect more and more waves.
