>>11213322The big thing
>clippers hit it big during covid lock downs They got really lucky and clippers got big when people had tons of free time while locked down. Some clips went viral and it just snowballed from there
>easily digestible content Nijisanji has humor but for the most part you need to understand Japanese. Even if you clip the content you need to read the entire clip to understand which is a large investment for something you don't care about already.
Fubuki doing the coffin dance and flying her model around is stupid and funny for anyone even if they don't know what the fuck she is or where she's from.
Korone making cute noises and saying yubiyubi is easy for anyone to find cute even if they don't understand what she's saying (because what she's saying doesn't matter)
Miko screaming stay home and making nonsensical noises is easy to watch and laugh at for eops.
Nijis don't really have the "generic cute animu" clippability which is what sold Hololive in the west. None if the eops gave a shit about content, they saw cute anime girl clips and immediately latched on because they had nothing else going on for 8 months. And now they just keep latching on because it's the brand they know rather than because it's particularly better.
In many ways its like Apple. People had iTunes and Ipods so they know the brand and keep going with it. And because their new iPhone can potentially interact with korone and the Android can't, they just keep using the iPhone even after they take away headphone connectors and go out of their way to fuck over their fans.
