>>1531956I asked this question too and since then I have learned more about the game.
- Great futuristic aesthetics. More appeal than PUBG, but not as cartoony as Fortnite. It's the Titanfall universe which is cool.
- A perfect mix of mobility and tactics. The time to kill sits comfortably between instadeath games like CSGO, and movement-focused shooters like Quake. You can use movement to bewilder foes in a close gunfight, yet it's not so much movement that positional strategies are useless.
- Free.
- The guns feel distinct yet familiar, and enjoyable to use. The sounds and animations do help a lot.
- Great map designs. There's no boring area (unlike PUBG), and always plenty of cover. The size is also just right, so that you can both enjoy great views, and end games shortly.
- Anime-like characters (Wraith even Naruto runs) with memorable personalities, and fight-changing abilities. No wonder the Japs like it.
I have played CSGO, Unreal Tournament, Titanfall etc. and I'd say Apex has landed itself in a Goldilocks zone. For Titanfall veterans, you can read why the game dev chose to moderate the movement options here
https://old.reddit.com/r/apexlegends/comments/jerb7j/fight_or_fright_event_starts_october_22/g9gmqyl/ 
