>>21600821they looked at Hana's popularity (at the time), they looked at India's population number and figured they could hit it big only to end up with one streamer in the low 100s and two more in the 15-35 range after a year of activity.
there was no Indian market, the non-Indian English marketing didn't care and the attempt to change the name drove home that a simple name change wasn't going to magically pull an audience out of thin air.
they made three attempts to market them after launch: including them in NIJINYANJI (an event for nips who have never had much interest in the other branches), having a clip of them during Nijifest (again, nips didn't care) and shilling them on the Nijisanji World twitter account which had only started to see other growth a couple months before their graduation with subbed JP stuff
which the World accounts have since stopped doing.
with EN at least they fixed the mistake of failing to advertise them.
