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Twitch will never take off for corporate tubers in its current form. This is because Twitch's fatal flaw, from a business perspective, is the lack of targeted advertising. (You know the stuff Facebook was losing its shit over Apple blocking?). Instead Twitch basically takes the "fire off ads at random and hope they stick" method. Such blind ads are far less valuable, which is why is bad for everyone:
>This is why Twitch takes 50% instead of 30%. Because they make less revenue per ad. So it's worse for the streamers. And corporations who fund them.
>This is why Twitch forces streamers to have ads every hour. Because they make less revenue per ad, so have to run more of them. So it's worse for the viewer.
>This is why Twitch has to pioneer "gamifying" stream viewing with hype trains, cheering (paid message highlighting), bits, collectable emotes, etc. To make up for the lower revenues they make from advertising by creating alternative forms of income.
The extra 20% cut taken by Twitch is usually enough to discourage most corporations, which is why they virtually always launch on Youtube instead. I can only speculate they've negotiated a better cut behind-the-scene; (it's widely believed rockstar streamers negotiate a much lower rate than the default 50%, so I can only imagine a corporation pulling in membership by the millions could get even better terms.
