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He's lucky in his scouting and his management is quite incompetent. Hololive always looks one step away from a massive yab since that's what you get when you hire menhera as your talent. It's the same for other companies, but Cover looks more competent when it's probably luck.
At least he knows the importance of branding and how to act as a public figure. That makes him smarter than 90% of Japanese CEOs.