>>42920>Hololive has this very concrete identity that is easy to discern. Where as for Nijisanji the variety and chaos is part of the brand.I kinda slipped out of the Hololive ecosystem over to Nijisanji because of this. At Hololive, everyone more or less does the same thing. They're all the same type of idol, playing the same games, singing the same songs, being largely middling at everything. Going through the vtuber motions. When they cover songs or go on stage, the heavy autotune is the main star of the show. It's safe and uniform, very clippable, very memeable.
Took me a while to figure out who's who at Nijisanji, especially due to my lacking japanese, but the variety ultimately drew me in. The singers sing more and don't need autotune, the gamers are good at their games of choice, the 3d collabs are more frequent and more entertaining, and the male vtubers are pure gold and not just an afterthought. The nijis form smaller in-groups, so there's less of a sense of a company-wide cohesive community, but to me the individual talent matters much more. Hololive doesn't really have anyone like Mito or Chima, and definitely no one like Chaika.
Might sound like I'm shitting on Hololive, but it's not really my intention, I still follow a bunch of them. I just find Nijisanji's talent to be more exciting, and I never liked the idol model approach to begin with. I also don't expect NijiEN to win big, the western vtuber scene is too reliant on meme clips and pandering. But if they turn out good, I hope they'll find some measure of success.