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Why WOULDN'T they use bots? As far as Salome goes, I don't really see any downside to using bots on that scale (if bots were used).
Lets say bots were used to shoot Salome up to 1 million subs practically overnight. That gave her a massive boost in popularity and a great head start. Then if she capitalized on that correctly, it would transition into a career making move. And what is the real risk? Seething numberfags? Susan dropping the sub count, which would then cause more talk about Salome and thus more popularity?
Honestly, botting on a massive scale seems like a low-risk, high reward move. Pulling it off is a power play in of itself.