>>27519312Her goal, as she has said herself, is to make the VShojo business model more common.
1) Talent owns the right to VTuber/Channel
2) Has the freedom to create the content they want.
3) Company mainly responsible in a support role.
Here is my theory:
I think point 1) is what is most important to her, because if the company differs in point 2 and 3 to your personal ideals you can quit, without losing all your achievements.
Point 1) is also important for the power balance between the company and the talent. Unlike a IRL talent, who's name and identity is known, this is not the case for a VTuber. If a IRL talent quits their achievements are still atrributed to them. This is (officially) not the case with VTubers. Thus the company holds all the power, because they can hold the VTuber hostage. The price of quitting (for example if you do not accept a contract change) is losing everything you have worked for. This puts you at a huge disadvantage during contract negotiations and basically anything else.
A similar situation would arise during any dispute between the company and the talent. The company also has full control over the information the public receives.
To be honest though. I don't think this fight is winnable in Japan. It's the country where a agency like Johnnie's or really abusive idol agencies exist, without many problems.
Most of the reactions I've seen from the Japanese side, is that they can't believe the VShojo contract, because they are way too used to entertainers being property of their agencies.
