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Let's clear up a misconception: the VERSEn vtuber group did not fail because they are associated with Sony. Allow me to explain:
1) Sony has a bad reputation due to how they treated Kaguya Luna's actress, but even many of the people who used to watch Kaguya Luna still don't know about that shit. People who got into vtubers during the live2D era may not have even heard of Kaguya Luna.
2) Anyone who missed the brief wave of anime adjacent internet news sites reporting on the VERSEn debuts wouldn't know that VERSEn is associated with Sony. Sony is not mentioned anywhere on the official twitter or on the main youtube channel, you have to go to the official website and scroll all the way to the bottom where it says "©Sony Music Labels Inc. & Helixes, Inc." in small font.
3) Very few people even know that VERSEn exists because they were only advertised on platforms specifically created for them (the twitter account, the youtube accounts, the official website), and as such the crossover between people who discovered VERSEn and the people who refuse to watch Sony vtubers on principle because of the Kaguya Luna thing is basically nonexistent.
Sony Music (perhaps deliberately) didn't advertise their involvement with VERSEn, and it was only briefly reported on. A major segment of the global vtuber audience today is not aware of Sony's past ventures into vtubing. VERSEn wasn't widely advertised in the first place, and there has not been a sustained effort to advertise the project or the vtubers since then. I don't believe the lack of commitment from Sony Music has anything to do with a "backlash" that didn't exist in the first place. VERSEn was never aimed at diehard Sony hating Kaguya Luna fans or niche corners of the internet like /vt/ that know everything about the vtuber industry. VERSEn isn't even a vtuber agency, it's just one product within a multimedia franchise.
1) Sony has a bad reputation due to how they treated Kaguya Luna's actress, but even many of the people who used to watch Kaguya Luna still don't know about that shit. People who got into vtubers during the live2D era may not have even heard of Kaguya Luna.
2) Anyone who missed the brief wave of anime adjacent internet news sites reporting on the VERSEn debuts wouldn't know that VERSEn is associated with Sony. Sony is not mentioned anywhere on the official twitter or on the main youtube channel, you have to go to the official website and scroll all the way to the bottom where it says "©Sony Music Labels Inc. & Helixes, Inc." in small font.
3) Very few people even know that VERSEn exists because they were only advertised on platforms specifically created for them (the twitter account, the youtube accounts, the official website), and as such the crossover between people who discovered VERSEn and the people who refuse to watch Sony vtubers on principle because of the Kaguya Luna thing is basically nonexistent.
Sony Music (perhaps deliberately) didn't advertise their involvement with VERSEn, and it was only briefly reported on. A major segment of the global vtuber audience today is not aware of Sony's past ventures into vtubing. VERSEn wasn't widely advertised in the first place, and there has not been a sustained effort to advertise the project or the vtubers since then. I don't believe the lack of commitment from Sony Music has anything to do with a "backlash" that didn't exist in the first place. VERSEn was never aimed at diehard Sony hating Kaguya Luna fans or niche corners of the internet like /vt/ that know everything about the vtuber industry. VERSEn isn't even a vtuber agency, it's just one product within a multimedia franchise.
