>>28788005The money is often thigh, it depends for each.
Most of the time there is a sizeable investment initially, a bet to make back the money used the first year or so.
Some companies had a big initial investment like Phase Connect (group of investor and CEO has previous background in managing companies), Cyberlive (very shady origin for the money but ton of it), others like Tsunderia didn't have much money to begin with and it showed with very inconsistent model quality for gen 1.
Each company has different contracts and a very different amount of staff, some unpaid some paid, which impacts their performance.
Tsunderia had almost no staff, but had Slugma/Urara who was doing the work of 5 people and ended quitting after a while.
They've always have been short on money.
CyberLive literally didn't have staff, the only staff (apparently gf of the ceo) did jack shit to the point she was fired, and their main vtuber (Lumi) was forced to do her job and officially appointed manager.
Their 2nd gen manager vera was so professional she took part in a private group chat to shit talk Lumi, the leaks showed basically high school gossip tier messages. It leads to Lumi leaving, with most of the company revenue since she was bringing all the money. Cyberlive disbanded shortly after to no one's surprise.
Gen1 contact was also only 15% of revenue share, full freedom, 3D model shortly after debut and more, way too good to not be suspicious.
Phase connect has been the most competent so far, interview from their CEO does show someone who came in with little knowledge of vtuber but knowledge of company management. Their share is sizeable (around 40%), they actually get great models without overpaying (PRISM has top tier model but pay famous/expensive artists for it) and overall no expense is left to luck.
Getting a deal with Lumi also boosted them even more, both side grew from it.
Many small companies however don't get anywhere close to this and just fail in the first months or run at a loss forever.
