>>30115590EN viewership's going down because many of the most-key ENs don't stream much while their competition works literally twice as hard+, use it or lose it basically. Some of them like Ina and Kiara have held pretty steady actually despite it being about two years, but Ame and Mori dropped off fucking hard - there's a good reason for that really, you sometimes can outright sense when a streamer is phoning things in or feels like they're just acting for you and don't give a shit at all and it comes through for those. Mori outright said (and tried to retract) that streaming is just a gig for her, a day job etc and considering her working on music all the time that makes sense that her CCV isn't stellar because maybe people like her for reasons other than the streams.
Ame though, has nothing at all to her besides streaming so basically has to just lie about burnout with the constant excuses of her computer dying or tummy horting for the 200th time. Ame actually does have an ability to be passionate and cute with stuff like the animal reviews, aquarium talk etc but seems to only very rarely actually feel personal with the viewers like that and instead it's just "phone in elden ring stream #881 / superchat catchup" as her routine.
All that "muh projects", covers/little stupid music videos shit etc even if it is NOT in fact mostly bullshitting from Gura or whoever else is "so busy you guys" outside streaming? Even if that's for real, it's generally fucking wasted on the EN audience. The Western audience comes from Twitch where people will stream 12 hours a day EVERY FUCKING DAY for YEARS. This 1-2 hour stream once a week shit is not gonna cut it if the payoff is a 3-minute cover once every 4 months. People would rather have the streams, unless -maybe- it's a Marine tier music video they shouldn't fucking bother IMO - and Marine pours tens of thousands of her own funds into those, they are her legit passion projects, instead of bitch about Cover not doing enough she just forces them into existence.