>>31021564You think there's no merchs other than the hololive store?
Look at this
https://www.youtube.com/watch?v=moU_n5J-gh0This is just Aniplus on Busan Korea, the line is crazy long. The one in Seoul must be much much more.
Each person spend at least $100 minimum for merchs, they even spend more since Vtuber fans tend to be middle and upper class.
Look at Holo smallest Vtuber Iofi, her merchs sold out in a single day even when they anticipate tons of sales.
Don't forget their brand deals with Sega, Taco Bell, Racing events, Baseball league etc etc.
Sega made Korone their ambassador
Racing event merchs sold out in the first day as well
They made a whole baseball season with HololJP girls.
Cover keep printing money