>>315495The debuted to a not-enough audience, then Nijisanji rebranded them to Nijisanji EN to salvage the situation. Didn't work, because they didn't prehype the thing and a rebranding isn't as interesting. Then Hololive decided to do their EN thing, so they got rebranded back to NijisanjiIN to clear the way for proper EN branch.
Frankly I think they got screwed over, since they're good streamers. At least I've enjoyed some of Aadya streams.
Hopefully the EN branch will be able to send some viewers their way.