>>31796791It's the inevitable ladder of youtube/twitch celebrity. Starting out, streams or videos are everything, they make or break your career prospects.
Once you hit a high enough brand level to finance a endless amount of merch, collabs, and sponsorships, not to mention memberships streaming money is basically nothing. It's just something you do for fun or to shill the latest set of merch and it's here that the divide in people who genuinely enjoy streaming or not becomes most evident.
At the highest level, content doesn't matter at all, it's like Mickey Mouse, he just sells Merch by existing, even having shows or movies is completely irrelevant next to branding power.
The more mainstream Vtubing becomes the more it will resemble traditional celebrities and the less having it's own culture will matter. Sad, but that's how it goes.
