>>32289395It is.
Branding matters for vtubers because the brands are what's important. A random streamer with an anime avatar is mediocre. Put them in a themed collab network that aspires to represent an ideal, and that's when you've got something to work with. On the other hand, if you hire people whose presence and actions damage that brand, then the value of all its vtubers collectively declines.
>but I thought 4chan was against cancel cult-Yes, when it comes to selling actual goods and services. I'd rather eat a deliciously grilled burger flipped by a shamanically revived Stalin than a shitty burger made of rotten meat flipped by the most virtuous man on earth. On the other hand, entertainment is all about selling a feeling. It's the one industry where "I fucking hate this person" is a valid excuse for not wanting a public facing individual (such as an actor or streamer) to be associated with entertainment you like. Not an excuse for declaring a moral jihad on them, sending them death threats, stalking/harassing them, trying to murder them, getting them deplatformed or debanked, or any other terroristic bullshit. But still an excuse for wanting them to have never been visibly associated with something you enjoy.
In the case of Hololive EN, they've hired so many turds in the punch bowl that the brand is shot. Not only haven't those tumors been excised, the shooting of the brand means that every vtuber who belongs to that brand is effectively DOA. And because that brand did come with preconceptions, and it's entirely the fault of those turds for not adhering to them, the criticism can't even be said to be justified. Literally "if you didn't wanna jump into a burning building then you shouldn't have applied to be a firefighter." At this point, it's clear not a single corpo has both the sense and resources to do vtubing right.
