Old-gen fans continue to romanticize the struggles of the old generation and continue to over-praise Hololive ID's management.
Whereas what actually happened was Hololive ID's management failed/slow in analyzing the market and lack of human resources.
In 2016-2019 gaming content in Indonesia was very popular. To get videos with tens of millions of views and get 5 million subscribers in a year is easy. Indicates that Indonesia has a large base of game enthusiasts.
Unfortunately, in 2019 Youtube users in Indonesia began to decrease drastically due to the presence of Tiktok. The peak is in 2020-2021, just when Hololive ID gen 1 and gen 2 appear.
But what do Hololive ID management and their clippers do? They only dwell on Facebook, Youtube, and Twitter.
Facebook. Social media boomers and their users have started to drastically decrease, for the case in Indonesia there are many Vtuber haters, there is absolutely no point in advertising and making social media there.
2020-2021 may be the golden age, the heyday of Hololive JP and Hololive EN on Youtube where rabit hole gold clips were scattered everywhere and brought a lot of audiences. But not for demographics in Indonesia. As I said, Youtube users in Indonesia have decreased drastically.
I admit Twitter is still relevant. Most Indonesian otaku on Twitter are also adults who already have established jobs. In addition, Twitter is still needed as part of the Vtuber culture from Japan where artists, creators, illustrators, vtubers, etc. that smell like anime gather so that it is easier to establish connections and as a formality. However, there are still not as many Indonesian gamers and otaku on Twitter as on Instagram and Tiktok.
Instagram and Tiktok are the most popular social media in Indonesia nowadays. If Hololive ID will serious in managing the Instagram and Tiktok accounts of the talents to look neat and more active.
Being active on Instagram and Tiktok does not automatically bring in many loyal donors. But the most important thing is exposure, something that money cannot pay for.
If you show unique talent and content on the two most popular social media in Indonesia today, you can quickly become popular and do many things more easily: get multiple sponsors, collaborate with various established artists/influencers, live 3D concerts, or even get invited. to a TV show. That's the most important part of exposure.
I've been warning from now on for Hololive ID management and gen 1 and gen 2 clippers to be more active in promoting their talents/oshi on various platforms other than Youtube such as Tiktok, Short, and Bstation.
Don't rant and try to block Kobo's path if she becomes more popular in the future, because in the future he will continue to grow thanks to her clips on Tiktok getting a lot of engagement. You can check out Kobo Kanaeru's hashtag on Tiktok, you will be surprised that now, he has got 750 million views of engagement, that is the power of Indonesian otaku's dan Tiktok fyp.
I hope Hololive ID and their clippers can learn from the way Kobo has gained popularity.
