Subaru dropping male collabs, Okayu pushing hard on GFE, and 90% of Hololive JP(excluding Gen 1) not doing anything but promotional interactions with men after mid 2019 is proof that unicorn pandering and GFE is a significant boost in income.

The only exceptions are Suisei and Towa, one of which struggled for ages, and they only survive on a group of fans much smaller than even full unicorns, let alone gachikoi. Merch/sponsor/adsense cope doesn't change the fact that even curry money didn't prevent Subarus decision, also mr.koro says to do your anki reps today.