>>39127719Honestly, they never had a plan, or at least it certainly wasn't some "genius" shit. Instead they more or less just got lucky, and that was mistaken for skill. Now, either their luck has run out, or they rested on their laurels enough, got complacent thinking once they're on top they'll always be on top and don't have to put any further effort in.
Their initial dominance of the EN market in 2020 came from:
- Hololive (JP) was already the most popular big japanese agency in the west for EOPs thanks to a number of viral clips (Foobs scatman, Matsuri bandaids, Migo GTA, etc.) and a steady stream of english subs for their talents (shoutout to the chink idiots at Hololive Moments, by making Hololive popular in the west you made it easier for Cover to drop China during the Cocopocalypse, lol). The western audience was primed, hungry and ready for them
- first mover advantage: When HoloEN Myth debuted, they were the first serious attempt at an EN gen by one of the big japanese agencies (of which Hololive was already the most popular one in the west, see above). Remember Nijisanji's embarrassing first attempt at an EN branch, that was just three pajeets lol? Yeah, no wonder HoloEN won, and was for a while the "only game in town", and audiences had no one else to watch. If you were an EOP and wanted english vtubers, of course you'd watch HoloEN, what else? Hololive (JP) was probably already your favorite babbys first agency because you got into them via the clips, and now you had your own HoloEN vtubers you can actually understand whole streams of, and they can interact with your favorite HoloJP vtubers, omg!
- lockdown buff. This is something out of Cover's hands and just pure "right place / right time" lightning in a bottle moment. A large part of the initial viewerbase was never actually committed fans in the first place, but basically just lockdown tourists. Vtubers were at the time the fresh new thing to entertain them while they were bored stuck at home. Now both the lockdowns are gone and vtubers aren't fresh and new anymore, so these people have moved on. The lockdown buff, coupled with the inital novelty of it all, made Myth's initial numbers quite overstated and they have now since settled into their lower more realistic long term viability.
