>>39687382>All I'm saying is that there's a trend towards NFTs and hope they don't fall for it.Speaking as a soulless corporate product manager, my interpretation is that this "Let's make it have NFTs!" trend was not because they companies are genuinely web3 believers. It's because (a) making money off of virtual worlds like this is a challenge, generally, and (b) NFTs were enough of a black box for people to put temporary belief in, while waiting for data to come in.
Most monetization strategies can be evaluated, easily or with some effort. They're been tried before and have known parameters. So when you're picking how you hope to make money off of a project, choosing one of those will get you skepticism or a rejection.
Enter NFTs in late 2021 to early 2022. Whether or not they could make money for a "metaverse" platform was not proven. Maybe it could, or maybe it couldn't (as time has ultimately shown).
Now you're in charge of pitching this ill-fated "metaverse" project the company is already working on to higher-ups, and you get to choose which financial narrative you lean into. Do you choose a boring one that you know is not a homerun windfall, like subscriptions? Do you bring up ads even though your company doesn't have it's own first-party ad infrastructure? Or do you pick the unknown "But *maybe* it could make us billions!" answer and pitch NFTs?
Answer: You pitch the unknown, and act like there is no way it isn't going to be awesome.
That was a year ago.
Now there is data, NFTs aren't magic money printers, consumers don't like them, etc. So fewer people like me are likely to pick them as the happy magical paint to slop all over our projects. There are too many numbers now, and the numbers aren't good.
As they say: "Nothing ruins a good story like numbers."
