Quoted By:
it cannot be understated how much these kinds of impressions are worth.
show your product to a thousand random eyeballs on the internet? meh.
show your product to a thousand eyeballs on the internet belonging to people who enjoy video games? maybe OK.
show your product to a thousand eyeballs on the internet belonging to people who specifically enjoy the genre of video game you're trying to sell? pretty good.
show your product to a thousand eyeballs on the internet belonging to people who worship the streamer, trust her every word, consider her a close friend (AKA parasocialism), who will throw money at her on a whim ("$5 new chair fund" "$10 happy fake birthday" "$25 happy nonsense anniversary)? that's worth a LOT of money
