>>42685225Pretty much.
Basically trying to take the Microsoft approach with respect to the 2nd hand market in games where they tried to kill it off outright. (And Sony slapped their shit on stage at E3 over it by mocking them, deservedly)
The 2nd hand and fan markets bring recognition to the primary market. They keep it in the memories of people.
Some of them will never become a customer because they are too poor (and any smart company should try to pander to them in some form with cheaper products), but quite a lot of them DO go on to buy official goods in some form, and it has been shown countless times that this is the case. Even with fucking piracy, a free thing.