>>4336687While it's not exactly what you described, it could be included in "hobby gentrification". A bunch of outsiders get into a hobby and try to change it from within to suit their standards, completely ignoring the opinions of the people who made that hobby to begin with. Happened with comics, a few ttrpgs, various spheres of gaming and now we have the same kind of people trying to redefine what it means to be a vtuber.
