>>4454229Because the target audience is already a niche, and Stars only satisfy that target during official events.
In reality, the audience they cover is larger than this, in their streams, and they could attract new viewers outside from the HoloPro audience better if they translated that reality in their strategies, while also not neglecting the current female otakus.
Moderate success is not a pipe dream if you compare to other male indies and nijis who are known enough by the general public, and let time do its work.
>>4454598ID branch is quite cheap to operate compared to the other ones, so it is not totally unreasonable to launch one around the end of Fall, while preparing it correctly. It is no coincidence that the competition has so many gens in comparison.
For Holostars, it is in my opinion too early, their current numbers is almost perfect, in the way that they don't overlap too much in their niches and timeslots and can slightly easily organize branchwide events in terms of management. They still can do and experiment many things with the current composition before launching a new gen, maybe early in the next year since no other Stars gen was launched around that time of the year