>>44949050Anon, we have figures. No one is saying that they "don't count", but it's more that they aren't significant enough.
For a recent example, IRyS' limited merch set for her birthday sold out within less than 5 minutes, for a minimum of 87k$. That's 3-4 months worth of SC right there, not including the non-limited merch that will be running for a month.
Similarly, Bae got 92k from her limited set (same amount of items as IRyS's, but more expensive). You will find that the same applies for pretty much every other HoloEN, like Fauna or Kronii (birthday coming within 1-2 weeks)
Heck, I'd have brought up how Gura's merch broke all Holo merch records (which is pretty impressive given that Pekora's birthday merch last year sold for around 1M$ after a month), but at least you brought up Gura in your post.
