>>45092215>Cover pays for normal merch (i.e: birthday / anniversaries).No, same deal.
Merch is thought up by the talent, management scurry off to chinkland and organize something, goes back and forth on feasibility and price, talent has then this option:
Fork over the majority of the initial production cost and therefore gain the lion's share of profits, or, if they're a less popular holo with less money or a fresh holo with no money, cover forks out the majority cost and the holo receives a smaller fraction.
Obviously when holos become more established and flush with simpbucks they will always always choose the first option. That goes for ALL their merch except generic holo merch that isn't tied to their birthday or anniversary or some kind of gen specific celebration like how 5th gen like to release group merch.
There's very little of this generic merch though, but even with that the holos would get some small amount.
I have no idea what holos would get for their standard acrylic stands, ERROR, Summer, or 3rd fes merch, but it's all stock poses and generic art not personalized by them at all so I'd assume they get very little from it.
Stuff like Nendoroids and other figures I have no idea.
The clue is how a holo shills any given merch: they have incentive to shill on stream their bday/debut shit but you never see them shill the generic stuff I listed above. A-chan shills that shit.
IRyS (moron) said recently that she didn't even know how much her recent bday merch would be priced at until it was released for sale to all. But she's a bubbleheaded bimbo. I assume that a smarter holo that takes better stock of their finances would be able to find this shit out before public release.