>>45543350The big money comes from a tiny minority of paypigs/whales, just like in gacha games (95% of the income comes from 5% of the players). Hololive is mainstream and pulls a lot of viewers, but the vast majority of them aren't there for the long haul and will never shell out. HoloEN is basically a revolving door for brand, fad and meme addicts. Their dedicated core viewership is company-focused (the holobox), migrating from stream to stream between different holomems, but never really settling on a single one. Holo vtubers are, in the end, all the same type of pseudo-idol streamer, and the money kinda ends up spread all over the place as a result.
Nijisanji pulls smaller viewer counts on the surface, but their somewhat more diverse streaming styles and content build up high-paying core viewerbases dedicated to specific livers (not organs). For example, Scarle may be a 3view, but those several hundred viewers she gets are there only for her. No amount of raids between nijimems can shake them off Scarle and get them to watch a different stream from a different liver. They're willing to shell out a lot of money, just for Scarle. Repeat this trend for every single NijiEN member and you'll notice why the branch is printing money, and why even CCV is not always everything when it comes to profitability.
