>>47205138The names "Cover" and "Hololive Production" are instantly associated with Hololive, and basically no one knows what the fuck Holostars are unless people have heard of them from collabs or something. Heck, there are some people on JP vtubers side who know Astel/Roberu but have no idea they're a part of some group called Holostars. This is how unknown and overshadowed their brand is. The fact that Cover has top female talents mean jack shit because most of them are not willing to collab or even mention the Stars, and a huge portion of their fans only watch those girls primarily because they ONLY want to watch girls. It also doesn't help that like half of JP Stars default designs were extremely faggy and Niji got those ikimen or "your next door neighbor" type of designs that not only appeal more to normal women (as opposed to gays and fujos) but are also more acceptable to the general public.
Also, prior to Uproar their talent pool was extremely small (like current HoloEN). Just remember that when Holo gen 3 debuted they had like ~1k CCV, but Cover still kept on pushing new gens and investing money. Stars meanwhile had Shinove and that's all (afaik). That whole branch has been operating like some sort of misdirected personal pet project of Yagoo, and Stars that broke out (relatively speaking), did it with their talents and/or by getting collabs outside the company.
Tempus also has their faults, but I'd argue they have it way easier because HoloEN initially had more fans who were not that hard into idol "no males" side of vtubing, so some of them checked Tempus out, and Mori/Kronii/Ame were properly welcoming as senpai and helped them out with collabs (at their own expense). Still, IMO 3-4/8 designs of Tempus are questionable, which is a problem for Magni and Shinri, and they're not really trying hard to reach new (untapped) audiences. Tempus group doesn't have a single music dedicated vtuber like Suisei/Mori, and they could try doing more shorts. Few viral shorts or songs could double some of their CCV in a few months, but so far they're not really into doing anything besides gaming and releasing cover songs.