>>48464259>She has the connections and money.Eh, not really. Her first attempt at making merch in 2021 solo she got a bad deal. She learned a lot the hard way in her first year about doing sponsored events, pop-ups, etc.
Maybe NOW she has experience and connections to do something like that, but a year ago she didn't. Coming off of being Kiryu Coco, she had people's respect, but she didn't necessarily have connections with the type of boring operations people you need to run an agency.
The final piece of the "Why not make your own company?" question is that she would have to stream a lot less. She really just likes to hang out with her fans, build gunpla and play horror kusoge. People bitch about this-or-that chuuba not streaming enough, but Kson has streamed 11 times in the last week, mostly 3+ hours. Growing a new business is different from running an existing, stable one. It is more uncertain, more challenging, and requires A LOT of time from the founders.