>>49133317 (me)Which probably collaborates with my theory that it's not exactly that management is making bad decisions (they still are, don't get me wrong), they're just trying their best to grow the Japanese fanbase even more. Considering that shorts have apparently been a big shot in Japan lately, the decision to move StarKore from +-5 min videos to shorts makes sense
The goods decision... Images like these show well that goods like this are probably more of interest to the Japanese. Unlike EN who prefer practical goods, actually, not only EN, but overseas fans in general. Although I think it's silly not to go after the international audience, because they're hardly going to get the Japanese audience that way, even more so as long as Nijisanji exists. They need to increase and find more ways to expose Holostars to the Japanese like Rust did to Ganchan, which they have also have been doing given the number of participations, multiple members btw, that Holostars has had in relatively big events in Japan in the last few months. They still seem to have an overseas focus due to Holomeet and these themed cafes that have been happening in places like S.Korea and Singapore, but that definitely stopped being their focus for this year at least