>>49150728You're not getting 60% back i can promise you.
Here's a breakdown of some of the shit
So first you have the artist royalty fees/licensing fees, this can cost you anywhere between 5-15%
Then you have the manufacturing fees which are usually about 25%-35%
Then you have the storage fees, we'll say for simplicity's sake that due to the sheer amount of merchandise anycolor has, that's 5% in china, 5% in Japan and maybe 2% in the US.
Then of course you have shipping fees, since the merchandise is made in China and shipped to Japan without anycolor charging for that, that fee is about 5-15% and only some of that is made back.
At the most you're looking at the company losing 53% gross but in reality due to the sheer amount of product that is made and due to increase in costs since COVID hit you're looking at probably a gross loss of 67%, minimum. With taxes that's probably what, an additional 10%?
I'd guess you're probably making 20% at the most off merch and that's at the most. Lowballing storage costs, manufacturing fees and artist royalties.
If we assume that 2-3% is a legitimate number you're looking at 10-15% which would be probably about right since that would be about the same as a superchat sent from mobile and if streamlabs and voice packs are sold at an equal 50/50 then you've got a number that's still lower than hololive but certainly better than an actual 2-3% with a 98-97% profit going to the the company.
I'd guess Holo/Cover probably pays 5-6% and makes a similar 20% net profit which gives the talents of hololive 25-30%. But in contrast they release way less merch and voice packs, outside of merchandise they also only have superchats since cover is retarded and still won't use streamlabs for anything other than ID.
Kson most likely makes 50% in vsj now since the merchandise likely has a lot less overhead costs as it's not nearly as mass produced and some of it even is produced in the US.
If you have any sources that prove me wrong though, I'd be interested in seeing them!
