>>5037675I'm gonna differentiate vtubers from one another to set reasonable expectations.
vTubers who don't own their likeness and simply play the role for a third party are cTubers (commercial youtubers).
Vtuber mascots engaged mostly in brand promotion are bTubers (brand youtubers) like Netflix girl or A-chan.
Independent vtubers who own their own personal brand like Vshoujo, suisei and Coco Kaine are iTubers (independent youtubers).
Explicit or otherwise adult oriented independent vtubers are xTubers like Melody and Veibae.
Explicit commercial/brand vtubers are xxxTubers.
vTweeters are independent actors who use a persona to engage with conventional social media and aren't consistently featured in audiovisual content.
cTweeters engage with social media on behalf of a commercial entity.
bTweeters are single-brand mascots who only have a conventional social media presence.
I think part of the issue is that vtuber has become a catchall that comes with certain expectations and baggage that aren't always applicable to all subcategories. Brave was right to differentiate after their own graduation fiasco. To make it clear, Coco's graduation wouldn't be unexpected if she was advertised as a cTuber the whole time, whose character might outlast the voice actress' association with the IP holder. This is how anime characters are presented, even if there's an informal cultural expectation that voice actors won't be replaced unless they genuinely wish to part ways with the character and don't mind it being handed off. Ultimately it's still at the company's discretion and either creative differences or an outright firing are always a distinct possibility. But fraudulently advertising cTubers as vTubers always seems to cause a shitstorm every time the inevitable ways-parying happens.