>>51277865I wouldn't say always...
Ame was 2nd in command until she didn't want to be seen as a sidekick to Gura, "improve yourself" happened, homo collabs, and she's kinda coasting after killing any and all momentum she had early on.
Then Mori stepped up to plate and Mori'd all over the place by killing TakaMori, having lean, drunk, rm, bnb party yabs after yabs after yabs, sucking off shrek horses and adam sandler nonstop and becoming the self proclaimed "Cringe Queen." She at least has her Holo music stuff on lockdown but I'm not a fan so I dont really care, but good for her I guess.
Ina just BARELY, after Gura's has been inconsistent for over half a year, is being recognized as a HoloEN contender for #2 but Council has been making great strides since Ina took quite a few breaks since last year. Fauna Mumei and Kronii all have their positives and negatives but are neck at neck with no signs of anyone pulling out ahead.
Cant really say much about Kiara or Bae, they're outstanding hard workers who who do their idol reps, with the singing and dancing, they know Japanese at such high level that they are competent to be part of multiple JP/EN collabs, have tons of great ideas for entertaining content but ultimately none of it matters because they gimped themselves early on and have remained the runts of their respective gen.
And weirdly enough there's IRyS. Kinda doing her thing, kinda not. She's the dedicated EN Vsinger turned streamer who still wants to continue doing more projects but got fucked over by original model and her current(?) manager. I don't blamer her for being more streamer than Vsinger, Suisei and AZKi did it and look at them now, a Tetris and GeoGuesser queens. Suisei did pull out ahead with everything else she's done and backstory but I digress. IRyS needs to do something to stand out and then take that opportunity to ride the momentum to greater heights.
Tldr; all I can say is this, may the 2nd best Holo win!