>>51630323It is kind of necessary, mgo is a project jointly owned by both taku Inoue and suisei under toys factory, so they both will have equal ownership of it which they can't do on suiseis main channel not to mention they market it very differently they had the mos burger Collab with it for example.
Same with blue journey it's cover talents with UMG and it seems like they are aiming to target a fresh audience, thus the minimum holo branding, it's not like these things will lose money all holo albums when they go on sale break even at the very least, holo27 topped best seller charts dispite getting less views on YouTube.