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Count Pekora's ojisan hypnotist, Marine interviewing male seiyuus, Laplus getting away with her shit and entering a e-celeb rust server, Matsuri doing jokes about recording lewd voicepacks and selling them to the dudes in the same server, Korone singing with a in the past famous anime OPs singer ojisan, Hikakin for some reason come down from being the most popular in YouTube Japan to be an attention whore with his superchats and memberships to multiple Holos.
It's just bit and pieces, a few of them even excusable or acceptable but it's clear when you look at the past 7 months that they start to pile up.
Probably a company strategy. They think they top-out the "no males" demographic, they're trying to change for a more mainstream appeal little by little to not lose the gachis that pay the bills.