>>52175032They have no game plan, and they never had. That’s NijiEN’s main problem because they’re stumbling around like a chicken with its head cut off.
It’s very apparent when you look back at how the branch started off to where it is now. Bar Finana the Lazusydia era was arguably Hololike, not on par but it was a decent alternative and male collabs weren’t weekly, nor was there an underlying feeling of romance much as it was streamers dicking around in games and having fun. Then Ethyria came into the picture and the raunchiness was starting to be dialed up, and there was some sort of shipping coming into play. Then Luxiem came into being and whatever Hololike feeling remained fucking died the moment they pandered hard to Chinese fumejos, some who could barely even speak English. And they basically did it with the shitty intention of pumping up their numbers both financially and in terms of subs/views, without thinking about any of the long term damage it might cause the community or the branch. Shipping was also a blight that didn’t die with AkuRei being a thing, nevermind Luca very obviously trying to get close to as many girls as he could. And that’s not even getting into management’s hilarious attempts at milking Luxiem, like trying to shove in a “half-anniversary” celebration for them that basically took away from Lazusydia’s 1 year of being the branch’s figures, or “The Luxiem Channel” and PuchiLuxiem.
And that’s not even getting into some of the more boneheaded decisions made along the way like pandering to Twitter instead of appealing to their own audiences on YouTube, or the decision to hire Yugo and Meloco, which no offence to either of them as people, but they’re obvious ESLs who shouldn’t have been hired for an English focused branch. Now we’re here where neither the fans of the male or female talents are really all that happy about the branch, and it’s shown by the declining view counts.
