Well... Having read over these Idol blog posts, one thing is very clear at least. They have nothing going for them in terms of uniqueness, despite repeated claims to the contrary. Excepting perhaps funding, but we knew that. There isn't anything particularly noteworthy here, it's mostly lip service and corporate chatter.
I do find one or two parts amusing.
For example, from this entry,
https://blog.idol-company.com/idol-weekly-5>Why are we named "idol">Many of you may wonder why we chose the name "idol" for our VTuber agency. Some may have thought it was satire, while others assumed we would follow the strict rules associated with traditional idol culture. However, we see "idol" in a different light, one that represents performers who break through the barriers of entertainment and become true role models that people can look up to.>We admire the discipline, dedication, and hard work that traditional idols exhibit, as well as their strong connection with their fans. Our goal is to take that inspiration and apply it to our talents, while providing them with the freedom to become the entertainers they aspire to be and at their own pace.I wonder, is advertising your newly debuted talents donothons considered positive brand expansion? Good marketing? Setting yourselves apart from the rest of the industry? What exactly distinguishes their content from any random vtuber when it's all just variety streams? Is this all your talents aspire to?
Is one of your talents providing feet pics as a donation goal reward creating a company which "represents performers who break through the barriers of entertainment and become true role models that people can look up to."?
To be completely fair, they are rather nice pictures, all told, but still, it's amusing.
Obviously this doesn't make Idol a black company, but it's pretty funny to see the disconnect between some of the things in these posts and the actual activities of the company. I suppose it's just capitalizing on the vtubing trend? I don't really know.
Either way, nothing particularly noteworthy that I noticed here, which is to be expected really, unless you consider Idol being perfectly comparable your run of the mill small Western corpo noteworthy. Seems they are taking a similar approach to Nijisanji, where a great deal of emphasis and production is placed on the talents themselves, rather than anything else.
I guess you could argue their "program" of recruiting graduated vtubers as a subtle form of talent sniping? They consistently claim it isn't finalized and yet introduced talents in the 2nd gen that specifically meet that criteria. But that may be a stretch.
tl;dr, Idol blogpost are mildly amusing but a nothing burger. Just another low effort vtuber startup.
