>>54233218Gen 1 and 2 stream very consistent while having irl job( other than nene who stream 2x a day) while also participate in the idol project doing voice lesson and dance lesson to prep for the concert. Gen 3 other than oceane and aletta doesn't stream as much because peony and miryu have school and sava has... health issue??? Kawaii were happy to accomodate them though.
Kawaii wasnl already on the map before Gen 3 joined, and that's why oceane and Letti grew so quickly when they have high stream volume. Sava didn't have "bad number" herself holding low 3 views consistently. New gen for small corpo now away do perform better than the older gen (that's in every single corpo). Was just being 3rd in mumber in the small scene not good enough? Only idolcorp and Phase were ahead. EIEN rose a but then stalled, especially after riifu left. If gen 3 didn't leave, kawaii would still be in comfortable 3rd place because they build and plan for fan retention long term.
Kawaii doesn't have deep pocket like Idol and it's questionable whether that's a sustainable method to spend a lot of ads and expecting big number to make up for the cost. Phase didn't actually spend much on ads and promotion at all. Kawaii promote their talents as a corpo about as much as Phase does, but Phase has Pippa doing her viral campaign to boost the corpo.
