>>57521678Hololive only started blowing up and looking how it does now from gen 3 onwards, even talents like Miko and Fubuki were in the gutter for a long time. When Holostars came out, shortly before gen 3 debuted and awhile before they actually started getting really popular, they didn't really advertise them as the male counterpart of the company. Them, along with some other properties like Inonaka Music, were just other brands under Cover. It wasn't a problem unique to the boys, there were a ton of talents under Cover that no one gave a shit about. Sora legitimately carried the shit out of the company, and then Holostars was already floundering and segregated by the time Hololive caught on.
Early Cover support was fucking terrible too, they'd mail the talents a phone and never meet them in person. This wasn't specifically Holostars, but they didn't have the same promise that Hololive did because they didn't have Sora. With no breakouts, they floundered the same way most Cover brands actually did in reality, but they couldn't just be conveniently merged into Hololive after it blew up.
Finally a major failing that was in fact Holostars specific is that Cover didn't have any plans for them except that they wanted to establish a male branch. The male idol thing wasn't actually a prominently advertised focus early on, all the original boys were femboys, then they released three more masculine designs later in a second batch for gen 1. Cover did a similar thing with what became hololive gen 0, and Sora caught on, but nothing of the sort happened with the Holostars.
A lot of the shit people complain about Tempus over are directly counter to Holostars JP failing. They did an obscene amount of push to fit them in with the girls, with the Twitter merger or fast track to collabing. And they received more support and babysitting than literally any unit than Cover had ever received in their early career with the exception of holoX who're pushed like crazy. Yagoo officially stated early on that they were targeting a male audience with Tempus HQ, and advertised them accordingly which ultimately did manage a niche until the management shake up put them in limbo.