First I will apologize for the long post, please skip it if you're not interested.
I counted some numbers for Shibuya Hal from 2020/06/28 ~ 2021/06/28
>>5805935(Data taken from
https://playboard.co/en/channel/UChLfthKoUV502J7gU9STArg)
Number of Video Upload only vids = 258
Total of Video Upload only vids views = ~42.729M views
Number of Livestream = 716
Total of Livestream (VOD) views = ~118.204M views
Total of superchat on livestream = 13,548,614 Yen
So for the interesting point :
- Calculating using the number of SCs gained and we get ~53,017,281 Yen for his Ad Revenue.
Interestingly here, As I've translated back on
>>5806822 , Hal himself said that the income he got from Video Upload only views trump those coming from Livestream views, so those 258 vids and 42.729M views, the lesser number, is apparently contributing more than the 716 vids and ~118.204M views.
- Let's compare this number to for example Rushia. Rushia got lifetime views of 86,984,950, which after substracted by ~8.924M of Video Upload only views will bring it to ~78M of Livestream (VOD) views. From this number alone we can already see it's below Hal's VOD views, so she's definitely making less than ~53M Yen from Ad Revenue. Now looking at her SCs, she got lifetime SCs of 260,436,905 Yen. Assuming talents only get 35% of that value (30% goes to YT, then 50% of the remaining goes to Cover) then she gets ~91M Yen from SCs. So Rushia is one of the talent that definitely have SC as their main income.
- Now let's compare it to Pekora. Pekora got lifetime views of 205,626,749, where ~13.5M of it came from Video Upload only vids and bringing her Livestream (VOD) views into ~192M views. The hard part begins here. According to Hal, ~42M of Video Upload views > ~118M of VOD views. Now does ~13.5M of Video Upload views < ~192M of VOD views? I hope someone can give their opinion for this one. Now we look at her SCs, she got lifetime SCs of 176,662,720 Yen. Using the 35% assumption above she gets ~61M Yen from SCs. So depending on the number of views calculation, Pekora could be one of the talent that have Ad Revenue and SCs neck and neck.
Conclusion : Ad Revenue is hell of a drug. Pekora is 3rd in lifetime SC amount, raking ~176M Yen from it alone, but after all the cuts she 'only' gets ~61M Yen from it, which is 'just' ~8M more from the Ad Revenue Shibuya Hal got in the span of a year. I'm sure if put the range wider then Shibuya Hal would've made more in Ad Revenue than that lifetime SCs of Pekora.
Kinda make you wonder why these Vtubers aren't uploading more Video Upload only vids.
For everyone who read it, hope you have a good day.
