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What's the hypothetical breaking point of Gura's situation?

No.60665742 View ViewReplyOriginalReport
Feels like the negative sentiment towards Gura has grown increasingly larger in the past ~2-3 months. Even on non-/vt/ social media, I mostly see her associated with negative comments nowadays.
My question is, do you think Cover (or Gura) will step in and address the whole situation at some point? And if so, how bad will things need to get for them to do so? How long can they realistically keep up this cycle of bizarro ghost shilling before it starts to affect not only Gura's image, but that of the company as a whole?