>>62586706But Sora, realistically, has not carried the brand in years.
Matsuri was the most popular Hololive member at one time.
Then Gen 3 happened and they shattered every record and metric and catapulted Hololive to true celebrity status.
Then Gura happened and is, debateably, still happening and is the face of Hololive as she has the most subs.
Kobo happened/ID3 in general happened.
Her coworkers always seemed to like her, but she never did many collabs before unless it was on big things. Did the company loosen the leash like they did on Azki?
I'd say she being "less seiso" starting with her black hoodie outfit made her more popular.