>>62905892For NijiEN, management chased after quick unstable profits over long-term growth and development.
As soon as they saw how much money LucNox was pulling in from chinks, fujos, kpopsisters, and twittersisters, they dumped the rest of the branch and focused solely on LucNox and chasing after those non-vtuber fanbases.
This obviously rubbed regular vtuber fans the wrong way, especially with how LuxNoc was able to get away with a lot of shit because of their big profit numbers. And thus regular vtuber fans stopped watching the branch.
And unsurprisingly, the chinks, fujos, kpopsisters, and twittersisters that took over the branch, have more and more stopped watching, because to them it was all just another seasonal fad.
So now you have a branch that no regular vtuber fans will pick up because of garbage management and mishandling of talents, and an ever-shrinking fanbase of chinks/fujos/etc who are moving on to their next seasonal fad.
And of course, the company is not doing anything to try and remediate the issue. Just look at the bullets management itself unloaded into the branch's head back at the beginning of the year: the Zaion termination bullshit, attacking vtuber news channels with DMCA takedowns, and infamous AR Live announcement & immediate cancellation - all coupled with management seemingly disappearing for 8 months after all that went down.
And while some talents are responsible for setting a bad image for some of the bullshit they pulled, it ultimately falls on management for not disciplining many of the talents because their minds are squarely focused on immediate money.