>>64459550A lot of hololive watchers also watch hololive because it's the cool and popular thing to do that is associated with the big brand name. They want to watch what other vtuber fans are watching and they would feel left out if they don't keep up with hololive. Many wish holo to be more lewd and less idol-like and you notice many fans try to push the girls to go beyond that boundary all the time (or bait with shitty clip)
For the small corpo/indie, you do notice that Phase and Idol get popular because of the "talent freedom" that allow them to freely pander to e-drama and /pol/-lite contents or flesh body cam contents and fanservice. The viewers who want the idol-like restriction is a minority within the community.