>>64773032He's not technically wrong for the long term and I can actually break this down. Sakana or whatever other corpo staff reading please pay the fuck attention so you don't fall in the same trap. It's because Yagoo genuinely thinks the vtuber stuff is just entertainment, and in that regard he's not wrong to think that the market potential for male entertainers is bigger than females since males excel at entertainment way more than women, especially in streaming and online content. However, the problem is that the majority of vtuber consumers are lonely men and the current market is overlapped with ethot market, which also happens to be the one online exception where women dominate over men. Even if they have a gf or wife, if they're watching vtubers it means they are getting something mental or emotional they aren't getting from their partner. And lonely men generally don't like sharing the female that is giving them good vibes. It doesn't have to make sense, it's just male psychology. Part of the problem with Homostars is thinking the amount and intensity of lonely females would even compare to lonely men, especially when women are offered male attention 24/7. There's many ways to solve this but the best method would be to appeal to men that aren't homo that just want entertainment, but then this comes with it's own set of problems like the type of merch to even sell. Like you can't push male ASMR, plushies, and keychains on straight males that obviously aren't going to buy. So instead you push male or non-gender specific items like card/board games, lighters, wallets, etc. The problem is overcoming the current ethot market overlap. The answer is to create and entirely separate company that has nothing to do with Cover or Holo anything and make it a 3-5 year investment with male streamers that don't care about dox but prefer using a vtuber avatar. And they do nothing to appeal to females. Ever. The time frame will allow for cultivation of a market seperate from anything ethot related into a more bro-sphere type and once it's cash positive you can do more to expand. Key is to NEVER let them interact with Cover or Hololive except in rare cases where they might have the same sponsors, but even then they do not communicate or stream together. No discord or twitter interactions, in fact have each other blocked. Once the bro corpo is big enough to rival Hololive with public events, sponsors, and merch you can have the two sides interact, not in cooperation but in competition only. Only time they interact is to shit on the girls, and vice-versa.
