>>6521742Gimmick is not the right word. She needs something that stand out, something nobody else can imitate, she's an entertainer. This is why some streamers dye their hair pink, blue or whatever.
Having something that stand out make it easy for people to like you with clips. Look at who are in the 1 million club in JP, they all do something or have something unique to them
> Korone plays retro game> Sui-chan is a god at tetris> Coco was the foul mouth anti-idol with unique programs> Miko and Pekora have very high tone voice which lead to funny moments in games> Rushia, Noel and Okayu have soothing voice very useful for ASMR> Haachama cooking and lewd reviewNow if you look at who are not in the top
> Sora> Roboco> Akirose> Mel> Choco> Luna> FlareNone of them stand out except for Luna who's voice actually filters people.
Not having a gimmick is fine, but it'll take a lot more time for them to be up there because the viewer acquisition is bad. But most of the time, it also means the retention is good. If you check at Gura's views, only 18% of her subs watch her videos while Flare is at 22%.
This is why also why Holostars aren't getting subs as fast. As male, you need three times more talent as an entertainer to make it.