>>65547690Unironically, mental health issues.
She had multiple big drama things, some which went past somewhat hush hush to the community but still. The vietcong descending on her for one.
These were reflected in her streams. Both their frequency and mood. People watched her, like Lily, because she was funny and energetic. Both qualities took a nosedive because she was obviously stressed and thats not the kinda content thats hard to click off.
People clicked off, analytics saw that, shilled less, death spiral.