>>65968360Pippa's out of the blue success combined with a CEO who knows how to advertise.
Pippa is the perfect example of being the right person, in the right place, at the right time. Vtubing was still on the rise in the west during 2022 and Pippa through the power of a unique personality and networking was able to grab the kind of audience who would never EVER care about anime girls playing minecraft:the genre otherwise. You can say what you want about her as a person
And I'd fully agree as someone who really doesn't like her content , but you can tell she's a pure natural at being a streamer and cultivating an audience online, one of the best of any small corpo IMO. Add on a CEO who knows how to capitalize and turn one talent's growth and connects into something a corpo worship culture via merch memes and collabs, and you have everyone else growing as a result.
Just look at gen 3, debuting right after the vtuber awards and getting filian of all people to shill was able to have the entire gen stay 4views weeks after their debut.
TL;DR: having a talent like Pippa, solid management, and a CEO who has actual experience running an entertainment business.