>>66754043The objective of Holo ID was to compete directly with what Nijisanji ID had to offer. At the point when gen 1 ID debuted, Niji-ID was doing decently and Hana had substantial growth. That is why Hololive decided to take a leap into the market too. It didn't start off well at first but thanks to PekoMoona and the debut of HoloEN which made Hololive more international, ID started getting more traction. By the time gen 2 appeared, ID received a huge boost due to Reine's backing and support which made ID sustainable. Now with Niji-ID on a rapid decline, Holo ID can dominate the market, which they did, especially after gen 3 where Kobo manages to cater to the Indo audience relatively well.